If I call you cheap, is that a compliment or an insult?

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Around here cheap is a goal, cheapskate a compliment. This is not true in every circumstance, and we all have slightly different barometers for cheap, spanning the range from frugal to worthless. From Flickr, here are some photos that posters have tagged with 'cheap'. What's the first word that comes to mind when you hear the word cheap (aside from Paris Hilton?)

If I call you cheap, is that a compliment or an insult?
It's all in the fine print...
With the dollar decline this seems like even more of a deal.
Truth in advertising.
Try this with a dollar coin. Perfect for tucking into a g-string.
Why not 'ginger person of color'?
The world's cheapest car, the Tata Nano.
Not the way to impress your date.
Been there?
Janis Joplin at her peak: cheap and beautiful.
The American outhouse, clubhouse for comics.
Used to be a MCDonnelly's
Where do suppose this sign was made?
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