Full readiness promised with everyday Cialis

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You can forget those Cialis ads offering men with erectile dysfunction a 36-hour window of tumescence on demand for 'when the time is right'. According to Advertising Age, Eli Lilly & Co. last week received FDA approval to market the pill for daily use.

In the pipeline is a new ad campaign targeting men who plan on having sex more than twice a week, offering them a daily 5 mg version of the drug. With a constant supply of the drug in his system, the user should ready to raise the flag at the first sign of sunrise.

I have a couple of reservations about this campaign. First, I think most men plan to have sex whenever possible, not when they reach that time slot in their Daytimer. Second, the idea that because a man plans to have sex means he's actually going to have sex seems naive. The person determining when and if sex will occur is the catcher, not the pitcher. And Cialis might not do anything for her headache.

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