Newsweek reaches all-time low with 100 mpg scam ad

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If I told you that you that I could sell you a device that would allow you to get 100 miles per gallon or more in your car, you'd write me off as a con man, right? I sure hope so.

Unfortunately, Newsweek magazine, once the primary source of news for millions of Americans, has demeaned itself by accepting advertising from a company making such a fraudulent claim.

The company running the ad, Energy Empire, claims its pre-ignition catalytic converter can increase mileage nine-fold through the hocus-pocus of "Using magnetic and electrical reaction to break down the fuel molecules into their elemental state."

What the magazine ad doesn't tell you, but is revealed on Energy Empire's web site, is that this Philosopher's Stone of a converter is still in development. In the meantime, the company wants to sell you the "Hydro-assist fuel cell," a different device that they claim will also improve mileage by burning water along with gasoline.

The signs of a con are obvious: scientific buzz words such as fuel cell, claims couched in paragraphs of wiggle words, bait and switch advertising. Most damning, though, is that this company is at least in part owned and operated by infamous con man/con evangelist Dennis Lee, who previously served jail time for his notorious "free energy" scheme.

Repeat after me, people: THERE IS NO SUCH THING AS A FREE LUNCH. 100 mpg vehicles are in our future, but our over eagerness for them is a flim-flam man's dream. Shame on Newsweek for allowing such an ad to run in its magazine.

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