Would Jesus want you to keep shopping? Happy Three Kings Day! (Jan 6)

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Can't stand the thought that the holidays are over? Well, surprise -- they aren't! According to USA Today, Sunday is Three Kings Day, a holiday celebrated in the Hispanic community that commemorates the arrival in Bethlehem of the Three Wise Men.

El Dia de los Reyes is in many Spanish-speaking countries the day on which children receive gifts instead of Christmas, which come from the three kings rather than Santa Claus. The same date is celebrated in another traditional Christian tradition, the Feast of the Epiphany. This feast commemorates the appearance of the Father and the Holy Ghost at Jesus' side.

I wonder how our department stores missed this opportunity to extend the sales season AND show cultural diversity? Actually, Wal-Mart is already on board with Three Kings Day, with displays and products in stores in the Southwestern U.S. Look for the marketing pitch to spread quickly.

In the meantime, I'm keeping my fingers crossed for some frankincense, myrrh, or Wii. Happy Three Kings Day!

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